The performance of your brand across various networks and platformsĬompare your brand presence and performance across different platforms. The insights you gather will help inform your design and marketing efforts. Are most of your visitors using a computer or are they increasingly on their mobile devices? What’s the device split that you’re seeing on your site? If you have an online store, be aware of the devices that people are using when browsing your site. The devices that your customers are using when browsing your site Word of mouth – Are your customers talking up your business? If word of mouth is a big traffic driver for you, be sure to incorporate it into your retail marketing.See to it that you’re measuring your efforts on the digital marketing front. Digital marketing – From Facebook ads and Instagram posts to AdWords and a strong ecommerce presence, the things you do online may also drive in-store traffic.If this is the case for your retail biz, then be sure to make them a big part of your retail marketing strategy. Online listings – People are increasingly turning to tools like Google and Yelp to find and discover businesses in their neighborhoods.Retail displays and in-store initiatives – Are people coming into your store because of the vibrant windows? Are they attracted to the large signs or beautiful products you have on display? If these in-store efforts are driving results, then you know that it’s worth doubling down on them.Identify the channels, tactics, and activities that are bringing visitors to your retail stores. Here are some areas that you can look into: The channels that are driving traffic to your brick and mortar store So before ideating on your next slogan or initiative, take some time to analyze where your customers are and where they’re coming from. Even the most brilliant marketing tactics won’t be effective if you don’t meet your customers where they’re are. Be where your customers areĮffective retail marketing isn’t just about the specific campaigns that you run the channels and platforms on which you run your initiatives matter a great deal. With that said, here are some tips on how to market your retail business and get in front of the right people. With the right platform, you can keep your all your ducks in a row (i.e., your products, prices, places, and promotions) and focus on brining your retail marketing ideas to life. Tracking these componenents and ensuring that they’re all working together is essential to any marketing initiative.įor best results, use a POS and retail management system that allows you to manage the 4 Ps with ease. Successfully executing your retail marketing strategies requires a solid handle on the 4 Ps. Promotion. Finally, there’s Promotion, which is what the retailer does to get the word out and entice sales.Place. Third is “Place” which refers to the location or platform used to sell products.(Examples include “everyday low prices,” implementing pricing psychology like using “$9.99” etc.) Price. The second is Price, which refers to the pricing strategy that the merchant uses to sell the item.Product. First is the Product, which is the physical item that’s being sold.Retail marketing has 4 key components, also knows as the “4 Ps”: Product, Price, Place, and Promotion. Retail marketing pertains to the strategies and tactics that retailers use to attract customers and drive sales. In this post, we’ll shed light on the ins and outs of retail marketing and offer insights into the various strategies you can use in your business. The good news is that there are more than enough ways to market your business. Whether you’re just setting up shop or been running your store for decades, acquiring new customers and keeping the ones you already have are paramount. This post also sheds light on key customer management and marketing tools you can use to ensure the success of your efforts.Wise up on retail marketing best practices - including leveraging the best channels, launching marketing partnerships, and running “win back” campaigns.You’ll learn what retail marketing is and why it’s critical to your success.Quick take: This article explores the ins and outs of retail marketing.
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